Reyna Pay
Recurring subscription dashboard
Solution

Memberships, subscriptions, and recurring revenue, automated.

Card-on-file, smart retry on declines, customer-facing pause/resume, dunning workflows, member-only pricing. Recurring billing built into the processor, not bolted on.

The reality

Recurring revenue dies when billing fails silently.

When a member's card declines, you don't know about it for 30 days, by then they're gone. Most processors don't retry intelligently, don't notify the member, don't dunning the recovery, and don't tell you which members are about to churn from billing failures.

  • Member card declines on the 1st, you find out on the 30th when their renewal also fails.
  • Failed payment notifications go to a generic email and the member never sees them.
  • No retry logic means a one-time decline kills the entire membership.
  • Customers can't pause their membership through self-service, so they cancel instead.
The numbers

What real recurring billing infrastructure delivers.

Numbers from membership-driven businesses on Reyna Pay.

92%
Failed payments recovered via smart retry
Self-service
Customer pause/resume reduces cancellations
Real-time
Member retention dashboard
+15%
Average member retention vs. naive billing
Why Reyna Pay

Recurring revenue is a feature stack, not a checkbox.

Card-on-file infrastructure, smart retry timing (3 days, 7 days, 14 days), customer-facing pause/resume, dunning email automation, member self-service portal, real-time retention analytics. All native, no third-party SaaS required.

How it works

Features built for recurring billing & memberships.

Retry schedule timeline

Smart retry on declines

Card declines, retry immediately, then 3 days, then 7 days, then 14 days. Most failures are transient (insufficient funds clear, card replaced, etc.). Smart retry recovers most.

Customer membership pause control

Customer pause/resume

Member can pause their membership for a month or two through self-service. They don't cancel, they pause. When they're ready to come back, they un-pause. Massive retention improvement vs. cancel-or-stay binary.

Email composition interface

Dunning automation

Polite, branded retention emails when a payment fails. Customer guidance to update card. Pre-suspension warning. Post-recovery confirmation. All automated, all branded.

Member pricing tiers

Member-only pricing

Members get auto-applied member rates on services. Non-members pay rack rate. Promotional periods supported. Tiered membership levels with different price points.

Real-world use cases

Where this solution wins.

01

Med spa membership

Monthly memberships unlock discounted services, prepaid package add-ons, member-only product pricing.

02

Lash studio fill memberships

Monthly fills auto-billed, fill cadence tracked, members alerted when they're due for an appointment.

03

Gym memberships

Monthly memberships, smart retry, 90%+ recovery rate, retention dashboards.

04

Yoga studio packages and memberships

Mix monthly unlimited, 10-class packs, drop-ins, all reportable separately.

05

Subscription box business

Monthly product subscriptions, auto-renewal, customer self-service pause/resume.

06

Professional services retainer

Monthly retainer billing, automatic invoice generation, ACH or card autopay.

FAQ

Common questions about recurring billing & memberships.

We attempt the charge, the bank declines for 'expired card,' we email the member to update, smart retry on a delayed schedule. Most members update within 7 days.

Yes. Customer-facing pause/resume is built in. Reduces cancellations significantly vs. processors that only allow full cancellation.

Configure per-membership-tier pro-rata logic. Some businesses bill mid-cycle joiners pro-rata, others bill the full month. Both supported.

Yes. Annual commitment with monthly billing is supported. Members commit for 12 months, get billed monthly.

Ready to use recurring billing & memberships?

Apply in two minutes. Most merchants approved within 24 hours.