Stop eating no-show losses. Charge them automatically.
Pre-authorize cards at booking. When customers no-show, the system charges your published cancellation fee, no phone call, no awkwardness, no chasing. Real recovered revenue every month.
No-shows are the silent margin killer.
Every no-show is unrecoverable revenue, the chair sat empty, the stylist's commission window was wasted, the inventory you held got moved to nothing. Most businesses publish a no-show fee policy but never actually charge it because the workflow is too painful.
- →Customer no-shows, you call to chase the fee, conversation gets uncomfortable, you let it go.
- →3 to 7 hours of empty chair time per stylist per week, that's $300 to $700 weekly.
- →Your published cancellation policy is meaningless if you can't enforce it.
- →Manual cancellation fee processing takes longer than the fee is worth.
What automated no-show enforcement gets you.
Numbers from businesses running automated no-show fees on Reyna Pay.
Automated no-show fees fix two problems at once.
First, you actually charge the no-shows that happen. Second, the existence of automatic enforcement deters customers from no-showing in the first place. The deterrent value usually exceeds the recovered fees.
Features built for no-show fee automation.
Pre-authorization at booking
Customer books an appointment, system pre-authorizes a hold against their card per your policy. Hold releases automatically when they show up. Captures as fee if they don't.
Configurable fee policy
Set fee amount as a flat dollar value or percentage of service. Set the cancellation window (24h, 48h, custom). Different policies per service category if you need them.
Customer-facing reminders
Automated reminders sent 24h before and the morning of the appointment. Includes the cancellation policy. Customer either confirms, reschedules, or cancels with notice, no surprise fee, real reduction in actual no-shows.
Auto-capture and notification
Customer no-shows? At the appointment time, the pre-auth converts to a captured charge per your policy. Customer receives notification with the charge details and the policy reference.
Where this solution wins.
Hair salons
Pre-auth at booking, fee captures on no-show, deposit credits toward next visit when customer reschedules.
Med spas
Higher-ticket no-shows (laser packages, injectables) need real enforcement. Automatic capture is mandatory at this ticket size.
Tattoo studios
Booking deposits work as both no-show insurance and trust signal. Deposit applies to final invoice or forfeits on no-show.
Restaurants (large parties)
Reservation deposits for parties of 8+ on weekends. Captures as fee if party no-shows.
Auto repair
Diagnostic deposits hold a slot. Forfeits if customer doesn't show, applies to repair if they approve work.
Common questions about no-show fee automation.
When the customer books, we place a hold on their card for the cancellation fee amount. The hold doesn't capture (no money moves) until either the appointment time passes (capture as fee) or the appointment is honored (release the hold).
Our chargeback evidence pack auto-compiles the booking record, the cancellation policy they agreed to at booking, the appointment reminder messages, and the no-show timestamp, sent automatically with the dispute response.
Yes. Manual override available, you can release the hold or refund the captured fee with one click for any customer.
Yes. The booking flow includes the cancellation policy as a required acknowledgment. Customers see the fee amount, the cancellation window, and have to accept the terms before completing the booking.
Built for these verticals.
From the Reyna Pay blog.
No-show fees: How to charge them, automate them, and not get chargebacks
No-show fees are how salons stop bleeding revenue from empty chairs. But charging them wrong creates chargebacks, bad reviews, and lost customers. Here's how to do it right.
Card-on-file at the salon: How to set it up legally and without losing customers
Card-on-file is now table stakes for salons. But there are real legal requirements around customer consent and disclosure. Here's how to do it right.
Ready to use no-show fee automation?
Apply in two minutes. Most merchants approved within 24 hours.